{"id":1180,"date":"2021-01-21T10:22:35","date_gmt":"2021-01-21T09:22:35","guid":{"rendered":"https:\/\/www.communicationab.com\/?p=1180"},"modified":"2021-01-21T10:22:35","modified_gmt":"2021-01-21T09:22:35","slug":"five-artists-celebrate-a-hundred-years-of-toscanini","status":"publish","type":"post","link":"https:\/\/www.communicationab.com\/en\/five-artists-celebrate-a-hundred-years-of-toscanini\/","title":{"rendered":"Five artists celebrate a hundred years of Toscanini"},"content":{"rendered":"<p><strong>Toscanini<\/strong> is kicking off 2021 with the official presentation of their <strong>commemorative hangers<\/strong> celebrating the company&#8217;s centennial (1920-2020). <strong>Five artists<\/strong> have designed and created their own personal vision of an everyday object like a wooden clothes hanger, turning it into a work of art.<\/p>\n<p>The sculptors involved in the project are: <em>Tommaso Verdesca, Silvano Rotti<\/em>, <em>Daniele Verdesca, Fabio Nicola\/Homo Faber and Christian Costa. <\/em>Each of them had a different take on the history of the company and the values that represent the essence of <strong>Toscanini<\/strong>: a century of family tradition and a company that continues to innovate today thanks to the guidance of Giovanni and Federica Toscanini, the fourth generation, at the helm.<\/p>\n<p>The company has been working with some of these artists for years already, reinforcing the connection between <strong>Toscanini&#8217;s<\/strong> hundred years in business and their passion for the world of art.<\/p>\n<p><strong>Each work created by the artists tells the story of 100 years of Toscanini,<\/strong> interpreting the symbiosis and perfect balance between the work of human hands and that of machinery: a synergy between evolved artisan craftsmanship and innovation, quality, and design. These values, reinforced by the fourth generation of the family business, are put into practice every day.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toscanini is kicking off 2021 with the official presentation of their commemorative hangers celebrating the company&#8217;s centennial (1920-2020). Five artists have designed and created their own personal vision of an everyday object like a wooden clothes hanger, turning it into a work of art. The sculptors involved in the project are: Tommaso Verdesca, Silvano Rotti,<\/p>\n","protected":false},"author":2,"featured_media":1177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[532],"tags":[578,577],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five artists celebrate a hundred years of Toscanini | Alessandra Bertona Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.communicationab.com\/en\/five-artists-celebrate-a-hundred-years-of-toscanini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five artists celebrate a hundred years of Toscanini | Alessandra Bertona Communication\" \/>\n<meta property=\"og:description\" content=\"Toscanini is kicking off 2021 with the official presentation of their commemorative hangers celebrating the company&#8217;s centennial (1920-2020). Five artists have designed and created their own personal vision of an everyday object like a wooden clothes hanger, turning it into a work of art. 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