{"id":1252,"date":"2021-06-28T11:29:26","date_gmt":"2021-06-28T09:29:26","guid":{"rendered":"https:\/\/www.communicationab.com\/?p=1252"},"modified":"2021-06-28T11:29:26","modified_gmt":"2021-06-28T09:29:26","slug":"the-new-morelato-creations-focus-on-the-essence","status":"publish","type":"post","link":"https:\/\/www.communicationab.com\/en\/the-new-morelato-creations-focus-on-the-essence\/","title":{"rendered":"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE"},"content":{"rendered":"<p><strong>Morelato <\/strong>boasts a long history of master craftsmen who over the years have created timeless collections that remain popular all over the world. This is what prompted the idea of designing a new catalogue to illustrate the essence of the company: <strong>a contemporary approach to cabinet-making, today embodied by the third generation of the family<\/strong>. A company specialising in quality wood engineering, able to combine tradition, design and technology into a 100% Italian product of the highest quality.<strong>\u00a0 <\/strong><\/p>\n<p><em>\u201cOur aim was to present the new creations we\u2019ve been working on for months, but at the same time, to tell the story of the company. So this volume features some of our iconic furnishings with a contemporary twist, alongside the new products.\u201d<\/em> This is how <em>Alessandro Morelato <\/em>explains the idea behind this catalogue.<\/p>\n<p>Art direction and design are by <em>Libero Rutilo<\/em>. \u201c<em>Creating an interplay of the old and the new, the past and the future, our history and our present has taken us on a voyage of discovery through the projects that have marked <strong>Morelato<\/strong>\u2019s history\u201d, explains<\/em> Libero Rutilo<em> \u201cand it\u2019s been a thrilling, creative, rewarding experience.\u201d <\/em><\/p>\n<p>The new <strong>Morelato<\/strong> catalogue features delightful settings that take a look back over the past, offering a new take on it through contemporary style research.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morelato boasts a long history of master craftsmen who over the years have created timeless collections that remain popular all over the world. This is what prompted the idea of designing a new catalogue to illustrate the essence of the company: a contemporary approach to cabinet-making, today embodied by the third generation of the family.<\/p>\n","protected":false},"author":2,"featured_media":1249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[532],"tags":[540,589,599],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE | Alessandra Bertona Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE | Alessandra Bertona Communication\" \/>\n<meta property=\"og:description\" content=\"Morelato boasts a long history of master craftsmen who over the years have created timeless collections that remain popular all over the world. This is what prompted the idea of designing a new catalogue to illustrate the essence of the company: a contemporary approach to cabinet-making, today embodied by the third generation of the family.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/\" \/>\n<meta property=\"og:site_name\" content=\"Alessandra Bertona Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Alessandra-Bertona-Communication-107635869756231\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-28T09:29:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer-1024x548.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alessandra bertona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@a_bertona\" \/>\n<meta name=\"twitter:site\" content=\"@a_bertona\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alessandra bertona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/\"},\"author\":{\"name\":\"alessandra bertona\",\"@id\":\"https:\/\/www.communicationab.com\/#\/schema\/person\/aab74e338bb94be71ed38af858ee13cd\"},\"headline\":\"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE\",\"datePublished\":\"2021-06-28T09:29:26+00:00\",\"dateModified\":\"2021-06-28T09:29:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\/\/www.communicationab.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg\",\"keywords\":[\"design\",\"morelato\",\"news\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/\",\"url\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/\",\"name\":\"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE | Alessandra Bertona Communication\",\"isPartOf\":{\"@id\":\"https:\/\/www.communicationab.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg\",\"datePublished\":\"2021-06-28T09:29:26+00:00\",\"dateModified\":\"2021-06-28T09:29:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage\",\"url\":\"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg\",\"contentUrl\":\"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg\",\"width\":4232,\"height\":2263},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.communicationab.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.communicationab.com\/#website\",\"url\":\"https:\/\/www.communicationab.com\/\",\"name\":\"AB\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.communicationab.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.communicationab.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.communicationab.com\/#organization\",\"name\":\"Alessandra Bertona Communication\",\"url\":\"https:\/\/www.communicationab.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.communicationab.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.communicationab.com\/wp-content\/uploads\/2019\/07\/AB-q120.png\",\"contentUrl\":\"https:\/\/www.communicationab.com\/wp-content\/uploads\/2019\/07\/AB-q120.png\",\"width\":120,\"height\":120,\"caption\":\"Alessandra Bertona Communication\"},\"image\":{\"@id\":\"https:\/\/www.communicationab.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Alessandra-Bertona-Communication-107635869756231\/\",\"https:\/\/x.com\/a_bertona\",\"https:\/\/www.instagram.com\/a_bertona\/\",\"https:\/\/www.linkedin.com\/in\/alessandra-bertona-3bb09342\/?originalSubdomain=it\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.communicationab.com\/#\/schema\/person\/aab74e338bb94be71ed38af858ee13cd\",\"name\":\"alessandra bertona\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE | Alessandra Bertona Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/","og_locale":"en_US","og_type":"article","og_title":"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE | Alessandra Bertona Communication","og_description":"Morelato boasts a long history of master craftsmen who over the years have created timeless collections that remain popular all over the world. This is what prompted the idea of designing a new catalogue to illustrate the essence of the company: a contemporary approach to cabinet-making, today embodied by the third generation of the family.","og_url":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/","og_site_name":"Alessandra Bertona Communication","article_publisher":"https:\/\/www.facebook.com\/Alessandra-Bertona-Communication-107635869756231\/","article_published_time":"2021-06-28T09:29:26+00:00","og_image":[{"width":1024,"height":548,"url":"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer-1024x548.jpg","type":"image\/jpeg"}],"author":"alessandra bertona","twitter_card":"summary_large_image","twitter_creator":"@a_bertona","twitter_site":"@a_bertona","twitter_misc":{"Written by":"alessandra bertona","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#article","isPartOf":{"@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/"},"author":{"name":"alessandra bertona","@id":"https:\/\/www.communicationab.com\/#\/schema\/person\/aab74e338bb94be71ed38af858ee13cd"},"headline":"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE","datePublished":"2021-06-28T09:29:26+00:00","dateModified":"2021-06-28T09:29:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/"},"wordCount":222,"publisher":{"@id":"https:\/\/www.communicationab.com\/#organization"},"image":{"@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage"},"thumbnailUrl":"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg","keywords":["design","morelato","news"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/","url":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/","name":"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE | Alessandra Bertona Communication","isPartOf":{"@id":"https:\/\/www.communicationab.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage"},"image":{"@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage"},"thumbnailUrl":"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg","datePublished":"2021-06-28T09:29:26+00:00","dateModified":"2021-06-28T09:29:26+00:00","breadcrumb":{"@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#primaryimage","url":"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg","contentUrl":"https:\/\/www.communicationab.com\/wp-content\/uploads\/2021\/06\/Morelato_-libreria-Scala-poltrona-moby-dick-tavolino-layer.jpg","width":4232,"height":2263},{"@type":"BreadcrumbList","@id":"https:\/\/www.communicationab.com\/le-novita-morelato-puntano-allessenza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.communicationab.com\/en\/"},{"@type":"ListItem","position":2,"name":"THE NEW MORELATO CREATIONS FOCUS ON THE ESSENCE"}]},{"@type":"WebSite","@id":"https:\/\/www.communicationab.com\/#website","url":"https:\/\/www.communicationab.com\/","name":"AB","description":"","publisher":{"@id":"https:\/\/www.communicationab.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.communicationab.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.communicationab.com\/#organization","name":"Alessandra Bertona Communication","url":"https:\/\/www.communicationab.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.communicationab.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.communicationab.com\/wp-content\/uploads\/2019\/07\/AB-q120.png","contentUrl":"https:\/\/www.communicationab.com\/wp-content\/uploads\/2019\/07\/AB-q120.png","width":120,"height":120,"caption":"Alessandra Bertona Communication"},"image":{"@id":"https:\/\/www.communicationab.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Alessandra-Bertona-Communication-107635869756231\/","https:\/\/x.com\/a_bertona","https:\/\/www.instagram.com\/a_bertona\/","https:\/\/www.linkedin.com\/in\/alessandra-bertona-3bb09342\/?originalSubdomain=it"]},{"@type":"Person","@id":"https:\/\/www.communicationab.com\/#\/schema\/person\/aab74e338bb94be71ed38af858ee13cd","name":"alessandra bertona"}]}},"_links":{"self":[{"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/posts\/1252"}],"collection":[{"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":1,"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/posts\/1252\/revisions"}],"predecessor-version":[{"id":1253,"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/posts\/1252\/revisions\/1253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/media\/1249"}],"wp:attachment":[{"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/media?parent=1252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/categories?post=1252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.communicationab.com\/en\/wp-json\/wp\/v2\/tags?post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}