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Milan Design Week 2018

Thursday, 12 April 2018 / Published in milano-design-week

Milan Design Week 2018

Milan Design Week 2018 saw the Alessandra Bertona Communication Agency busy both at the Rho Exhibition Centre, as well as around the city with various Fuorisalone events:

ALBED Milan Design Week 2018: IL DESIGN DI ALBED ALLO SPECCHIO – ALBED’S DESIGN IN THE MIRROR – at 5 Via San Damiano [S. Babila]

An interactive exhibition spanning 300 m2 over two levels, inside the D+ Interiors showroom at 5 Via San Damiano, designed to welcome visitors and guide them to explore the concept store through an innovative interior design experience, incorporating the use of the cutting-edge technology of Evoluendo mirrors. This fusion of design and digital is an invitation to enter the world of ALBED with a new outlook and a perspective that allows you to explore the universe of doors, walk-in wardrobes, partitions and bookcases that have always been part of the company’s traditional collection.

SCHIFFINI Milan Design Week 2018 at 12 Via Visconti di Modrone [S. Babila]

During Milan Design Week, Schiffini presented a new project by Jasper Morrison and an original creation by Vico Magistretti. To inauguratethe  Week, the company organised a talk entitled “From Epicurean to Mutant” with Jasper Morrison and the participation of Johanna Agerman Ross from the Victoria & Albert Museum in London and Maria Sebregondi from the Moleskine Foundation. The Alias D-Il Manifesto journalist Roberto Andreotti coordinated the talk.

TOSCANINI Milan Design Week 2018 with Fattobene at 46 Corso Garibaldi [Brera]

For Milan Design 2018, the company confirmed its partnership with the Fuorisalone Fattobene Pop Up Store event, organised by FATTOBENE: a company founded in 2015 with the aim of bringing together iconic products within an archive of Italian objects that have existed for generations. TOSCANINI was also in attendance at the Salone Internazionale del Mobile at RIVA 1920 and FRANCESCO MOLON, two brands for which the company has created bespoke products, which were conceived and designed to perfectly match their style.

WILSON & MORRIS Milan Design Week 2018: IL COLORE COME PROTAGONISTA DEL BENESSERE – COLOUR AS A KEY DRIVER OF WELL-BEING – at 1 Via Galeazzo Alessi [5VIE]

The colour of Wilson & Morris, a company that produces decorative paints, returned to Milan Design Week. Art, colour, creation and support for the mental and physical well-being of individuals. These are the guidelines that convey and summarise the Wilson & Morris’s installation at Milan Design Week and the new company philosophy to launch the new 2018 Progetto Benessere Casa – Home Health Project – colour palette. Colour as a crucial decorative element for defining spaces that are able to instil well-being and convey emotion.

RUBINETTERIE TREEMME and SHAKE DESIGN presented their new collections at the Salone Internazionale del Mobile at the Rho Exhibition Centre during Milan Design Week.

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