event organization

When we talk about events, we’re not just talking about concerts or big shows with millions of people. The Alessandra Bertona Communication Agency works with companies and experts who want to organise meetings, conferences and conventions for their audience or for the press.

A event management company examines the strategy and tools to be adopted with their client in order to best communicate the message they wish to convey.

Over the years, the Alessandra Bertona Communication Agency has built up a network of experts who support us creatively, artistically and logistically, enabling us to provide an all-inclusive service, even though we are not a “big company”. This means being an event management company and ensuring an outstanding service combined with costs that are in keeping with the market and, more than anything else, being able to streamline the various internal organisational steps to become the only parties involved.

The Alessandra Bertona Communication Agency focuses on press events and Milan Design Week events. As we are an event management company in Milan, our work is largely concentrated within the city, however we also work throughout Italy.

When we talk about events, we’re not just talking about concerts or big shows with millions of people. The Alessandra Bertona Communication Agency works with companies and experts who want to organise meetings, conferences and conventions for their audience or for the press.

A event management company examines the strategy and tools to be adopted with their client in order to best communicate the message they wish to convey.

Over the years, the Alessandra Bertona Communication Agency has built up a network of experts who support us creatively, artistically and logistically, enabling us to provide an all-inclusive service, even though we are not a “big company”. This means being an event management company and ensuring an outstanding service combined with costs that are in keeping with the market and, more than anything else, being able to streamline the various internal organisational steps to become the only parties involved.

The Alessandra Bertona Communication Agency focuses on press events and Milan Design Week events. As we are an event management company in Milan, our work is largely concentrated within the city, however we also work throughout Italy.

Organising an event, step by step:

• The first decision that an event management company must make is choosing the location. In Milan, we have a lot to choose from, including historical residences, modern buildings and industrial structures. The city offers a myriad of solutions in the various districts that all have their own distinct style that can reflect the event. The location can really tip the scales in favour of the success of an event, which is why it should be chosen with care.

• The second step is the decor. You cannot leave the most striking part that effectively sets the scene to chance and an event management company knows this all too well. The Alessandra Bertona Communication Agency relies on stylists, set designers, interior designers and architects who provide a flawless, bespoke service that is in keeping with the feel of the event and the style of the brand.

• The third step is catering. An event management company must meticulously calibrate the choice of food, as it is a crucial aspect for the success of an event.

• The fourth and final step is the service staff. Ensuring event management that goes off without a hitch means overseeing the event every step of the way: before, during and after as a follow up. As an event management company, it is a good idea to oversee everything, from searching for the location to visiting the venue – which takes a considerable amount of time –, to the decoration (checking that everything is followed right to the letter), guaranteeing your presence during the event to ensure that everything is perfect, and even taking down the decor to make sure everything goes as planned.

, step by step:

• The first decision that an event management company must make is choosing the location. In Milan, we have a lot to choose from, including historical residences, modern buildings and industrial structures. The city offers a myriad of solutions in the various districts that all have their own distinct style that can reflect the event. The location can really tip the scales in favour of the success of an event, which is why it should be chosen with care.
• The second step is the decor. You cannot leave the most striking part that effectively sets the scene to chance and an event management company knows this all too well. The Alessandra Bertona Communication Agency relies on stylists, set designers, interior designers and architects who provide a flawless, bespoke service that is in keeping with the feel of the event and the style of the brand.
• The third step is catering. An event management company must meticulously calibrate the choice of food, as it is a crucial aspect for the success of an event.
• The fourth and final step is the service staff. Ensuring event management that goes off without a hitch means overseeing the event every step of the way: before, during and after as a follow up. As an event management company, it is a good idea to oversee everything, from searching for the location to visiting the venue – which takes a considerable amount of time –, to the decoration (checking that everything is followed right to the letter), guaranteeing your presence during the event to ensure that everything is perfect, and even taking down the decor to make sure everything goes as planned.