Scandola has decided on a makeover for 2021, presenting a brand-new image to the international market. After months of study and research, the company has defined the logo, complete with pictogram and slogan, to enhance and promote its identity.
The design concept for the new graphic image was inspired by two elements: nature and tradition, a manifestation of skilful craftsmanship and the profound links with the local area. Both of these elements are founding values of the company, whose tradition is rooted in the painstaking transformation of wood and in an existence and production philosophy in harmony with the environment. These distinctive characteristics of the Scandola family/group are now represented – also thanks to the study of heraldry – in the new corporate image.
The rigorous, contemporary appearance of the graceful, elegant new Scandola logo recalls traditional Italian good taste, with the font used conveying the idea of the bond between past, present and future.
The need to renew the brand’s trademark, while firmly maintaining its identity, was a natural consequence of a shift in style that has been evident for a few years now. Scandola today seeks to engage an increasingly aware customer looking for quality, designer furnishings.
